Headline or statement on what the ‘expertise does for you.
Sub Titles for additional key terms optional
Talk about the customer challenge and the problem that can be solved. You can highlight with one or two images. Talking directly to the reader and building up an introduction on the information they will find on the page. Ensure that you use key terms and words in this section to support SEO. Use the most relevant image – try to compliment the colour scheme of the expertise (e.g Cyber Security – Green).
Use the Text Component to introduce a section of benefits
Explore why Axians is the perfect partner for [expertise] projects.
What the benefit is
Detail what the benefit is, outline the options available and use key terms. Again if you mention specific areas relating to to other parts of the websites, link to it. Use 50-100 words to introduce a benefit or solution. If there is more information in the form of a blog or a different page you can link to further information. Make sure you select colour for the expertise page and use complimentary images.
An example of breaking out the benefit area with a quote or a simple statement. Optional to include name, surname and function.
A benefit that links to another expertise area
Sometimes your benefits will link to another expertise area. Such as Cyber Security. So you can link to other pages.
Video Block
Linking to a main video from youtube or vimeo. There is also a multiple video slider. It looks great if you upload an image of the video as a screenshot, or use your own image. Or as below it will display the video.
Services Benefit
Highlighting the services element of a expertise area. Either building out how you work with your customers here, or if you have further information linking to another page or article. A basic way to display some of the benefits with imagery.