Basic template: Who (Customer) Axians (SEO) and outcome

The benefit

Customer Name
Expertise and Industry
Partners
Technologies

What was achieved?

Paragraph 1: Flip the pyramid. Start your piece with what you achieved, the change you made, the effect the work had. Include ‘human’ details.

Notes: Banner image found in right ‘featured image’ current issue of reshaping being fixed
Go to the Case Study Sidebar options to create your bespoke case study sidebar (link to home of case studies, logos and links to other page)

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Paragraph 2: As you go further into this part (para 2+), introduce some key figures that quantify your results.

Statistic

50% extra capacity
2,000 connections

How you did it

Move into the back story, the process. Describe the relationship with your client. Describe collaborative processes. Make note of any research undertaken. If the timeline was commendable, mention that.

Here, having a client testimonial can be powerful.

The Details

Only at the end, do you backtrack to details. Talk more about the expertise, solutions, technologies. Mention any continued partnership you will have with the client.